PROJECT: AIG – “Car Insurace”

AGENCY : The Newtons



Newton’s latest spot for AIG is a full CG Animation video.

CG Director Andronikos Bisogiannis wanted to bring some hi-tech stylised look to AIG’s TV Commercial.

Instead of starting with a car, why not create one?

Digital microscopic cameras and fast transitions showing what it looks like a car assembly line to become a complete car by AIG.

Starting from the Previz, IXOR did various tests for the X-Ray and Wireframe look. The most chalenging part was designing engine parts since no CAD data provided.

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